We gave VICKO the "epic" treatment because apparently watching oil sizzle at 1,000 frames per second is the only way to feel something anymore. This spot hits every cinematic cliché in the book. Our crew of three—a Director/DP, a Gaffer, and a Set Designer—spent the entire day obsessing over light leaks and stroking their own egos. It’s a massive amount of effort for a frying pan, but you’re the one still reading this, so the manipulation clearly worked.